Living Life Place
PlaceLL
Project Information +
Branding / Retail / Space Programming / Signage
Client: LocknLock
Credit: LocknLock Design Team / Daylight Design
2019
Client: LocknLock
Credit: LocknLock Design Team / Daylight Design
2019
Daylight rebranded a 40 year old Korean housewares brand, Lock&Lock in 2018, to a reflect a rebirth of the brand as a simple, modern Livingware Platform. The work included naming, branding and space strategy and visual design for the company's flagship store, Place LL, which opened November 2019.
The new retail space showcases the new brand visual direction, and a curated brand experience throughout the store, including a premium coffee shop and lounge on the second floor, and regularly updated themed displays that invite customer engagement and interaction throughout the store.
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