Branding / 

Client: BespinGlobal
Credit: Daylight Design

    2016

Cloud management service business is widely varied in platforms and growing ever broad in scope. Bespin Global's cloud computing management service business focuses on simple and complete, end-to-end cloud service management, regardless of data type, server environment or service provider. Daylight developed both the name - reference to the 'cloud city' from Star Wars: Empire Strikes Back-, and the complete visual brand identity for the company.

The important thematic aspect for Bespin Global's branding development is the concept of a 'dynamically generated cloud symbol' that reacts to the uniquely variable conditions and environments. Rather than a singular symbol for a cloud, this dynamic element of the brand identity serves both as a visual and symbolic anchor for a flexible, ever-changing service environment. Further, the invisible process of the bit of data being transferred to the cloud is expressed visually as a single dot and bold, solid arrow, creating a sense of credibility and stability to the brand's foundation of expert cloud management platform and services.